You’re Not Ranking High Enough? Top Ways for Your Restaurant to Dominate on Online Marketplaces

If you’ve been in the restaurant industry for any amount of time, you know that this sector is heavily dominated by online marketplaces, commonly known as food delivery platforms. From Wolt to Glovo and beyond, food delivery platforms are the places customers go to find their new favorite restaurants and get quality food and drinks delivered to their doorstep.

Naturally, if you want to maximize conversions and build a popular brand on these platforms, you need to rank as high as possible. Keep in mind that many people discover new restaurants on these marketplaces, so it’s not just about making a sale – ranking high will help you build up your business in the competitive restaurant industry.

Whether you’re new to these platforms or if you’ve been there for a while, you could always rank higher. Here are the five tips you need to maximize your ranking in 2022 on every food delivery platform.

Leverage Promotions, Discounts, and Marketplace-Specific Programs

Want to stay relevant on a competitive online marketplace? Then you have to run special offers, deals, and discounts, and you have to leverage the perks that the delivery platform provides. This is crucial for new restaurants because online marketplaces favor newcomers – so if you’re new, make sure to leverage all your channels and utilize this period to its full potential.

Let’s break it down some more.

Food delivery platforms typically have a special category where they list all the popular restaurants that are currently running some sort of deal or promotion. They will even send push notifications if you’re someone’s favorite restaurant, which is also a great way to market your restaurant delivery online and build brand awareness.

Fortunately, there are numerous types of promotions and offers you can run, including:

  • Money off a customer’s first order.
  • Holiday discounts.
  • Free delivery for orders over a certain price value.
  • Free dessert or drinks for certain price value orders.
  • Buy one, get one for free.

You can also hop on board whatever promotion or special offer the delivery platform is running. For example, Wolt is popular for its national-cuisine weeks, such as Mexican week, American week, etc. 

Use that to your advantage and run special offers if your restaurant falls into a specific category in order to rank high. After all, deals and discounts are always in high demand.

Stay on Top of All Reviews and Act Quickly

Reviews and ratings can make or break a restaurant’s reputation on a delivery platform. The better your ratings and reviews, the higher will you rank because the platform will consider you a reliable and reputable restaurant.

It should go without saying that you need to focus on delivering top-notch service and quality if you are to get positive reviews, but you also need to act quickly when you get negative feedback. That’s why it’s so important to use a tool like Bitebell to monitor and manage your online reputation from a centralized hub, to quickly transform negative reviews into success stories.

Needless to say, this will not only help you rank high, but it will also help you manage a successful omnichannel strategy

Consumer reviews

Certain platforms will allow a negative review to be changed into a positive one (or to be deleted), provided that the restaurant tends to the dissatisfied customer quickly. With Bitebell, you have the opportunity to right all the wrongs and thus rank higher on every online marketplace. 

Speaking of users and their experience, understand that user ratings are the main ranking factor here, so what can you do to improve your ratings? You can get more five-star reviews and rank in the top-rated category by:

  • Getting the order right every time.
  • Meeting expectations in terms of quality, food presentation, temperature, portion sizes, and more.
  • Prepping and delivering the food quickly.
  • Eliminating the risk of error and automating the ordering process.
  • Asking for a favorable review with a heartfelt message printed on a handout and delivered with the food.

Do this consistently, and you will consistently get a thumbs up or a five-star rating on every food delivery platform.

Prep the Orders Quickly but Retain Quality

Delivery speed is one of the most important ranking factors on food delivery platforms. If the platform is handling the delivery through its couriers, then there’s not much you can do to make them deliver the food faster – but you can help by quickly preparing the meals for pickup. 

Maintain operational efficiency by processing all incoming orders quickly. You can use Bitebell to your advantage here as well, as the tool will automatically punch in all incoming orders from all online marketplaces directly into your POS. This will eliminate the risk of error and will allow your team to work faster without sacrificing quality. 

Another important feature to have at your fingertips is to be able to keep your menu updated in real-time across all the delivery platforms you’re using. You can do this with Bitebell as well, but the functionality goes beyond simply keeping an up-to-date product offering.

Real-time menu management from a centralized system allows you to quickly create bundle offers and seize opportunities to attract more hungry customers at the right time. For example, prior to or during an important sporting event, you can quickly create a bundle offer that’s perfect for a group of fans when they’re watching the game together at home.

Instead of searching for individual meals and drinks, bundle offers and small discounts will get people interested immediately and will keep your restaurant relevant on the platform. In the long run, all of this will keep your menu interesting for new and seasoned customers. 

Get on the Featured List on Every Online Marketplace

One of the best ways to rank high and stay relevant is to consistently appear in the “top picks” section. Also known as the “featured” or “recommended for you” section, this is where the platform will automatically puts a restaurant based on a number of ranking factors.

These include:

  • Your conversion metrics.
  • Your user rating and reviews.
  • The distance between you and the customer.
  • Your operational efficiency and performance.
  • The customers’ preference data.

There’s not much you can do to affect some of these, but you will rank higher if you keep your menu updated, focus on speed and quality, and if you provide a good value for money. 

Start Ranking Higher in 2022

Online marketplaces are becoming increasingly competitive. Retaining that top spot on delivery platforms will guarantee more customers, conversions while building a popular brand.

Take advantage of the special promotions on each platform, reply to all reviews quickly to get a five-star rating, and emphasize operational efficiency. Use the right POS and other software to stay in control and eliminate the risk of human error in order to improve customer experience and propel your brand to the top of every online marketplace in 2022.

5 Smart Tips to Market Your Restaurant Delivery Online

The restaurant industry continues to evolve year after year, driven by technological advancement and consumer trends. Even without the pandemic on your hands, you know that the only way to stay afloat and thrive in a competitive environment is to adapt quickly. In 2020, meal delivery has skyrocketed around the world, as the pandemic has forced people to stay home and resort to online ordering.

Needless to say, this has created a highly competitive online market where restaurants are constantly struggling to acquire and retain customers. Having a delivery service, however, is not enough to inspire people to keep ordering from your restaurant – you have to market your delivery online and implement the right tech and tactics to reduce customer effort.

Today, we’re putting all of this into perspective and giving you five smart tips you can use right now to market your restaurant delivery online. Here’s what you can do to ensure stability, growth, and customer retention.

Build an omni-channel experience

Integration, connectivity, POS systems, cloud-based resource planning – these and many other technologies make omni-channel marketing, sales, and management a reality. Manually managing an omni-channel structure can seem like an impossible task nowadays, but nevertheless the modern customer demands that your restaurant has an omni-channel presence.

Simply put, you need to be present at every customer touchpoint to capitalize on all sales and marketing channels. This includes a restaurant, and a digital presence on third-party delivery services like Glovo, Donesi, or Wolt, as well as having a direct-to-consumer delivery system.

The problem still remains, though, as you need a centralized system that allows you to manage omni-channel efficiently and effectively. This is a problem that Bitebell solves for your restaurant.

Bitebell automatically forwards incoming orders directly to your POS system, eliminating the risk of error and boosting efficiency. Our innovative platform allows you to optimize delivery times by routing orders to your in-house delivery or your delivery partners.

In fact, Bitebell provides your restaurant with a robust infrastructure where you can easily and automatically team up with any partner and all delivery services. These include the popular ones like Glovo, but it extends to any partners in the market, allowing you to create an efficient long-term approach.

With Bitebell, you’re also able to seamlessly sync your menus across numerous delivery platforms to keep your offers up to date, and gain meaningful insights through built-in analytics features. Our unified ticketing system also allows you to centralize and manage all feedback from every platform so that you can manage your online reputation with ease.

Last, but not least, we should not all forget that people are cooking more at home, therefore we see a lot of new companies offering subscription models and ingredients in order to help people cook from home.

Keep your menu and offers fresh

Speaking of updating your menus, keep in mind that the modern customer loves consistency but craves innovation. In other words, it’s important to keep your menus and offers fresh, but to give your customers more of what they already know and love. And you need to do it by launching special deals and promotions regularly to spark interest, increase visibility, and motivate people to come back.

To that end, keep your most popular dishes on the menu, but add a dash of innovation to the mix. Use your analytics tools, feedback, and customer reviews to identify opportunities and weaknesses in your menu.

Perhaps you have a great main course list, but you could add more dessert options to reel in more customers. Maybe people love your staple dishes but are underwhelmed by your selection of drinks – adding products to your menus will incentivize them to place an order.

Vaznost restoranskog menu

Focus on marketing consistency

To make better marketing decisions and make an impact on your customers, you have to be consistent across all channels. After all, how are you supposed to know which Instagram posts work best if there is no consistency in scheduling and posting? Merely tracking likes and comments won’t do, since one of your posts might be performing better because you posted it at a time when more of your followers were online.

This is why you need to ensure marketing consistency and continuity across the online realm. Here are a couple of key steps you should follow:

  •         Create a consistent marketing budget for monthly posting and advertising.
  •         Create a weekly posting schedule based on industry and consumer data and insights.
  •         Identify the marketing channels that are most relevant for your restaurant.
  •         Strive to be consistent with every post in order to see how it’s performing and the kind of impact it has on your audience.
  •         Optimize your posts according to your target demographic and customer preferences.

One of your top goals with marketing consistency is to generate actionable insights so that you can make better decisions month after month. You can only make better marketing decisions if you’re consistent and if you know which posts have the highest reach, engagement, and impact.

Create and disseminate engaging content

How many times a year do you post new, original content online? One of the key mistakes restaurant owners make is that they typically organize one photoshoot and keep reusing old content throughout the year. This not only makes your content stale, but it also lowers your customers’ engagement online.

People want to see that your restaurant is keeping things fresh and innovative, they want to see new content posted frequently. To improve your influence online and keep users engaged, you should organize a photoshoot every three to four months, even if you don’t have any new products on offer.

This keeps your menu fresh and shows your users that your brand is always doing something interesting.

While you’re at it, be sure to capitalize on video content. Along with new images, you want to produce short 20-30-second videos and simple video sequences that showcase your dishes, how you prep the food, and how you package and deliver it to the customers.

Leverage influencers and user reviews

On a final note, keep in mind that people trust other users and influencers more than they trust your brand. To build social proof and earn the customers’ trust, you need to leverage user-generated content and brand advocates across the web.

To that end, make sure to:

  •         Find influencers that share your brand values and love your food.
  •       Tell your story about the product through three to four posts on their FB and IG Stories showcasing your food, their experience, and promoting your brand.
  •         Provide a promo code or special deals for influencers to give to their followers.
  •         Analyze all your user reviews and extract relevant insights.
  •         Look for patterns that point to problems and opportunities.

Most importantly, use your reviews to give the customers what they want. Listen to the users and act on the data, and you will have no problem making an impact in this competitive market.

Wrapping up

Your restaurant has the potential to grow and expand in 2021, but only if you implement the right tools and know how to market your online delivery. You have the quality, you have the brand, now be sure to integrate these tips into your strategy to take your restaurant to new heights of success.